Velara
Form & Function, Perfectly Balanced

Born from decades of expertise and passion, Velara’s modern fitness tools are designed for the journey; engineered to deliver reliability and designed for a long life of joyful movement.

Tried, tested and trusted in the best studios – in Australia and beyond – Velara products are made to meet the demands of both studio and personal practise.

It’s form and function, perfectly balanced.

I worked with the client, EMP Industrial, to launch their direct-to-consumer range of lifestyle-focused yoga and fitness equipment, creating the building blocks of a premium brand, aimed at a 30-plus audience who prioritise long-lasting quality.

The identity is flexible, identifiable and desirable, and is brought to life through a suite of packaging and integrated product branding, appealing to consumers and studios alike.

Velara can now be found in studios and health clubs including SAINT and Love Athletica.