The Selby General Store.
Eat. Shop. Pause.
The Selby General Store in Melbourne’s Dandenong Ranges was built in 1926, and for nearly a century it has been the place to find day-to-day provisions in the Hills.
The latest incarnation sees a family team re-think what a modern general store can be. Gone are the six packs of VB and Golden Gaytimes. Here you’ll find healthy snacks to fuel local freelancers while working at the bench, Industry Beans coffee to power cyclists and hikers who flood the Ranges on the weekend, bulk foods, groceries and space to nourish your mind – yoga and meditation classes run out back.
I worked with the team behind the project to simplify what could have been a complicated offer, and appeal to not just the locals but the tourists and day trippers who love Selby and the surrounds just as much.
The deliverables ranged from the obvious, like a visual identity and website, through to uniforms for the staff, branded coffee cups and food packaging, signage, menus, loyalty cards and more.
Inspired by the Hills it calls home, The Selby General Store is the place to eat, shop and pause under one roof – 45 minutes from Melbourne.
Services
Cafe branding
Signage
Website design
Social media
Illustration
Photography
Coffee cup design
Food packaging design
Apparel / uniform design
Merchandise design
Client
The Selby General Store
Project type
Cafe branding
Meditation / yoga studio branding
Project team
Illustration by Karen Wallis
