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Summer Lane.
Sun-drenched living, steps from the sand.

Summer Lane is a boutique collection of contemporary residences, that render the best of bayside living, bordering Melbourne’s Mornington Peninsula. Comprising five state-of-the-art townhouses designed by NTF Architecture and located in the magnetic pocket of Bonbeach, Summer Ln. delivers direct beach access and stunning bay views.

I delivered a brand identity for the development, bringing a distinct look to the marketing campaign, celebrating the desirable beachside location, beautiful design and local amenity.

A unique product for the area, leading the way in design and lifestyle features, the campaign marries traditional beach lifestyle cues with a minimalist edge, inspired by NTF Architecture’s delicate approach to the townhouse design.


Client
Enshine Group

Project type
Off the plan property marketing

Project team
Photography by Peter Tarasiuk
Videography by Ryan Gasparini
Copywriting by Louis Lucente
Architecture and Interiors by NTF
Landscape Design by John Patrick
Sales by Buxton

Services
Development naming
Property branding
Hoarding design
Brochure design
Marketing floorplans and specifications
Render art direction
Local area photography
Local area video
Copywriting