Sandham Place.
An artful blend of Federation and future.
Ten residences. Three levels of considered design. A rare opportunity to live at the meeting point of Elsternwick’s past and its future. Sandham Place takes its cues from Federation elegance and reinterprets them with a contemporary lens. This is an address that belongs to Elsternwick’s story.
I collaborated with boutique developer Coff Property to create a brand identity and campaign rooted in quiet sophistication. Targeting discerning downsizers, the design language reflects the townhouses' heritage references, through a lens of understated luxury.
My role spanned naming, branding, and the design of a lavish brochure set housed in a slipcase, an agent flipbook and finishes box and floorplans alongside art direction for lifestyle photography, video, and architectural renders. The result is a cohesive, premium buyer experience that upholds a high standard for Coff Property’s projects.
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Services
Development naming
Development branding
Brochure
Website design
Marketing floorplans
Agent flipbook
Finishes box
Hoarding
Copywriting
Lifestyle photography art direction
Render art direction
Project Type
Off the plan property marketing
Project Team
Client: Coff Property
Capital Partner: Monark
Architecture & Interiors: Cera Stribley
Landscapes: Andrew Panton Design
Sales: Gary Peer Projects
Creative Team
CGI: Cera Stribley
Photography & Video: The Sensory
Words: Louis Lucente
Print: Press Print
Boxmaker: Pandoras Boxes
Tote Bag Print: Machine Screenprinters
Web Development: Efront Digital
Talent: Emili Galic
