OLSK.
Interiors for Hospitality,
Workplace & Education.
OLSK came to me with the bare bones of a great brand – a new Scandi-inspired name and a minimalist logo – but without the words, visual toolkit and online presence to tell their unique story. In consultation with the team I built on this groundwork, creating a brand narrative that effectively conveys OLSK’s position in the market. Their unique thinking... ‘The OLSK Way’.
The brand needed to express OLSK’s passion and expertise to a discerning and demanding set of clients, across cafes, restaurants, bars, retail, workplace, childcare and education.
In the mould of Kubrick, Hitchcock and Chanel, OLSK are passionate auteurs. That might seem like an odd comparison, but bear with me...
Their exceptionally talented team strive to create truly unique and memorable spaces. But they’re not like other Architects, they’re not like other Interior Designers and they’re certainly not like other Builders.
OLSK describe themselves as ‘master architects’ – harking back to the glory days of the industry. Back then their modernist heroes Frank Lloyd Wright and Le Corbusier didn’t just supply plans and walk away, they ‘directed’ the builders. They invented construction methods and oversaw the entire process, and that’s why their execution was so pure.
It’s this holistic approach that defines The OLSK Way.
I delivered a new website as a vehicle to tell this new brand story. OLSK’s areas of expertise were brought to life through abstract 3D ‘sculptures’ which appear to be made of glass – reflecting OLSK’s delicate touch and transparent process.
In addition, I created a Capability Statement brochure, delivered an online and offline advertising campaign and art-directed a video and photography series to celebrate their most notable projects.
Services
Brand Strategy
Brand identity
Website design
Capability statement / company profile brochure
3D illustration / CGI imagery
Interior photography
Interior video
Apparel / uniform design
Social media
Client
OLSK Architecture, Fitout & Construction
Project type
Interior architect branding
Interior designer branding
Construction branding
Project team
3D imagery by 3D2D
Web development by Build Websites
Product films by SIRAP
Product photography by Anthony Richardson
