Mimosa Row.
Hotel-style living in Melbourne’s culinary mecca.

Nestled discreetly on a quiet, leafy Carnegie street, Mimosa Row is private and peaceful, yet perfectly connected. Steps from the action, the lauded Koornang Road dining precinct is moments away. 

Each residence balances premium aesthetics with artful practicality – spanning contemporary finishes, premium materials and thoughtful state-of-the-art design. 

I delivered a sophisticated and tactile suite of marketing materials, for use in the onsite display suite, taking the lead from the understated architecture and hotel-style interiors.

Inspired by the street frontage, designed to appear as a row of townhouses, the name Mimosa Row befits an address with true cachet.


Services
Development naming
Property branding
Hoarding design
Brochure design
Marketing floorplans and specifications
Local area photography
Copywriting

Client
ITUM Developments

Project type
Off the plan property marketing

Project team
3D Renders by ALIVE Studios
Copywriting by Louis Lucente
Local area photography by Grace Petrou
Website development by Build Websites
Print by Pressprint / Pandora’s Boxes
Architecture and Interiors by BG Architects
Landscape Design by John Patrick
Sales by Three Sixty Property Group