Fortier Construction.
Built like it’s ours.
A strength in fortitude. A hunger to explore new Frontiers.
Fortier: A new name and accompanying brand identity for a premium builder with a pedigree attained at Melbourne's best-known construction firms.
As part of a strategic relaunch into Melbourne’s premium construction market, I worked with the company's directors to build a new and targeted brand story, backed up with a fresh visual identity, to set them apart in a busy marketplace.
The business saw significant growth in the first years of operation. A swift upward trajectory saw the projects they were winning, and the team itself, growing fast. This growth required a more pointed marketing approach with intelligently planned sales materials.
Fortier’s new brand story, positioned by the phrase ‘Built Like it’s Ours’, is reflective of the hands-on approach of the directors, who work closely with clients and architects to build spaces through true collaboration and respect for the vision.
On a Fortier job you can expect more than just a builder. Their love for what they do – for architecture and the built form – means they go a step beyond the average construction firm. They build it like they are the end client themselves.
The highly experienced team communicate every step of the way, to ensure complete understanding of the client’s vision, and delivery of an end product that all parties can be proud of, and residents will love for many years to come.
A ‘sky’s the limit’ mentality means Fortier are ready for any challenge. In fact they actively seek them out, through a desire to push themselves to be better every day.
As specialists in high end-luxury in Melbourne’s premium suburbs, they know that a great building is driven by great design. As custodians of architecture, they understand the importance of respect for the work done before they break ground on site.
Services
Brand positioning
Business naming
Brand identity
Copywriting
Signage
Hoarding / shade cloth
Website design
Brochure / capability statement
Social media
Photography
Uniform design
Truck decal design
Stationery
Client
Fortier Construction
(formerly GRY Projects)
Project type
Construction Branding
Builder Branding
Architect Branding
Project team
Brand photography by Jason Ilustre
Print by Pressprint
