Camp Awakenings.
Extraordinary experiences for ordinary teenagers.
Camp Awakenings. Where memories, experiences and friends are made outside your comfort zone. Three days at Camp Awakenings is three days participants won’t forget in a hurry. It won’t be a walk in the park, but the best things in life never are, are they? It’s a weekend packed full of adventure in a stunning location – think team activities, learning new skills, physical and mental challenges and the opportunity to meet new people.
I worked with the team at CA to develop a brand strategy, positioned with the phrase ‘Extraordinary Experiences for Ordinary Teenagers.’ That meant taking a fresh look at how the brand was communicated to the participants – year 9 age students of all backgrounds – their parents, schools and importantly funding partners.
I developed a dynamic visual and written language that can be adapted to a broad range of deliverables, inspired by the coloured t-shirts that are worn by the teams on a camp. An icon ‘sticker’ suite can be applied with restraint, or not, to marketing materials and are given to participants to do the same. The stickers contain the take-home messages of the camps – mantras to live by and imagery that sums up the spirit of CA.
I also developed a new income stream in the form of a merchandise range, sold through the website and at camps. Again, allowing participants to take a bit of CA home with them – keeping the messages fresh in participants’ minds, long after the experience.
Services
Brand strategy
Brand identity
Copywriting
Supporter brochure
Stationery design
Photography
Merchandise design
Staff apparel
Web design
Vehicle wrap
Social media campaign
Poster campaign
Client
Camp Awakenings
Project type
Non-profit / charity branding
Web design
