Andi.
The Smart Health Movement.
Tired of feeling underwhelmed by the healthcare system, of visiting countless experts with conflicting opinions, Andi Health decided to get out ahead of things. The result is a unique, integrated program, that analyses real health data with the help of expert Andi Guides, so people can take control of their own wellbeing – aiding a switch from a reactive to proactive model of healthcare.
A digital health dashboard, coupled with stylish personal devices, continually update personalised health scores. They show users where they need to focus, to manage long-term great health, and avoid unnecessary illness.
I worked with Andi to develop their brand language, positioning them away for the multitude of competitors that offer part of what Andi does, but not the whole package.
Positioned as a movement, rather than a product, Andi is designed to appeal to style conscious users who want to be part of something bigger than themselves.
Services
Startup branding
Device branding
Packaging design
Fundraising campaign
Website design
Social media
Illustration
Photography
Apparel / uniform design
Merchandise design
Advertising campaign
Client
Andi Health
Project type
Health startup branding
Project team
Photography by Peter Tarasiuk
Videography by Know Studio
3D imagery by 3D2D
Illustration by Steve Gavan
UX Design by Gloria Yu
Print by Pressprint
